The Mathematical Intelligencer, published by Springer Nature, is something of a rarity among mathematics journals. It aims not only to inform but also to entertain a broad mathematically literate audience. It considers all aspects of “mathematics” from the technical to the social to the historical to the poetic to the artistic. It is also printed in color and specifically focuses on illustrating mathematics in engaging ways. Using examples from the journal, this talk will explore how the Intelligencer seeks to draw its audience into its pages.